Question 6

Relating to the previous question, as can be seen above only half of the respondents are aware of All is Amazing’s photography service. This result shows that although they are well known (12.2k followers on Instagram), they are only catering to a small creative crowd. The aim now can be to harness a wider reach among both creatives and non-creatives.

RESEARCH & PLANNING

Question 1

This first question was to target the age range so we can cater the campaign to the specific demographic. The majority, young adults, are a generation that focuses on interactiveness- which ties in with our element of augmented reality.

Question 2

The question targets the platform that the respondents frequently used. This question was used in order to understand which platform we should use to reach to our consumers.

Question 3

There are several types of creative fields out there, this question was to specify which our audience was interested in the most. The top 3 fields are music, visual art, and photography.

Question 4

Since our campaign is based on driven and hungry people, Happy 5ive took the responses in order to find out the percentage of dedicated creatives which is the group we are focusing on.

Question 5

There are many cultural festivals in Malaysia, where a vast majority of the creatively inclined attend. According to the statistics, only have have participated in such events. This affects our results because it shows that they may not be aware of All is Amazing’s photography services that shoot such events.

Market Survey

Questionnaire Analysis:

Question 7

62 respondents note they have heard of All is Amazing through social media. 40 noticed them are events, while 47 was through word of mouth. Social media, a booming platform, is a vital element in the campaign which will help us strengthen All is Amazing’s brand presence.

Question 8

This question was imperative to see if consumers are informed of a up and coming form of technology, augmented reality. As can see the vast majority are aware of the innovation which works to the campaign’s benefit.

Question 9

Moreover, consumers are interested in attending a photography event that integrates augmented reality. This exciting form of technology will be the highlight of the event, a first for Taylor’s Lakeside.

Question 10

This question is to identify the categories of exhibition that respondents’ have been. The results can help us understand better in which kind of exhibitions our target consumers are interested in attending. Based on the chart above, most of them answered either “none” or exhibitions from the art category.

Question 11

Our campaign aims to showcase 5 different artists. In order to know which artist would appeal to the audience, we gave them options of different industries such as music, visual etc. The results have been concluded and the top three artists are filmmakers, visual artists, and musicians which will be our main focus.

Question 12

The backstory of our campaign highlights the struggle that artists go through before they hit their success - something everyone is familiar with. Here we ask what the general population believe are the struggles of creatives. Finance, exposure and opportunity are the top results (in that order).

Question 13

The final and essential question specifies which artists that inspires and interests the respondents. These create a pathway of who we should target for the campaign.