PROPOSAL

Marketing Goals

 

Short Term Goal

All is Amazing has determined their short term goals to garner a strong following of inspired, passionate, and driven creatives. The founder, Paulius Staniunas, emphasizes that ‘passion is never enough’, hence why we opt to create a campaign that targets this specific demographic.

 

Paul is opting to enhance his brand by reaching out to creatives that are facing similar struggles as those who will be featured in the campaign.

 

According to their current Instagram statistics, they currently have 12.2K followers but a low engagement at an average of 200-400 likes per post. The comments are also limited to below 10 per post.

 

Hence we aim to increase the brand presence through engagement of their social media through interactive posts, copy and entertaining visuals.

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All is Amazing also aims to educate the public that they produce more than nightlife photography. Although the company started out with Paul heading to events on his own, stamping All is Amazing as KL’s most trusted and popular nightlife photographer - the company has then grown into a full-fledged team with other services provided. This includes portraits, music, events, and travel.

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Long Term Goal

One long-term goal for All is amazing would be building the company's name recognition within the community through community outreach projects. Besides, they aim to revolve All is amazing as the predominant photography agency where proactive creatives work together to create. Another long-term strategy would be to build All is amazing as an educational platform to encourage and educate the young creatives who are on the edge.

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Advertising Objectives

All is Amazing’s main objective to tell story through visuals. Their image brand is well known for quality nightlife, concert and events photos. However, the founder of All is amazing, Paul mentioned that he wants to promote other photograph services such as portraits, still life and videos. Hence our main advertising objective is to increase 10% of their followers on Instagram and Facebook within two months.

 

Moreover, All is amazing aims to revolve their service as the predominant photography agency where proactive creative work together to create. Our second advertising objective is to expand 10% new demographic within three months. All is amazing objective is to build an educational platform to encourage and educate the young creatives who are on the edge. Our third advertising objective is to increase brand awareness in 10% of target market aged 18 to 25 years old within two months.

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