Art is Everywhere
MEDIA STRATEGY
15 Media Vehicles
Facebook (Brand Awareness)
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Image 1.0 is an engagement post that entices Sini Sana Seni’s Facebook followers to know more about All Is Amazing’s identity and services. Inviting users to finish the sentence, “____ is amazing” as creatively as they can. The vibrant still life photograph in the background is one of All Is Amazing’s work.
Image 1.1 showcases an exclusive print that encompasses the highlights of Good Vibes Festival 2017 through the eyes of All Is Amazing. Most youths are not aware of who is behind the camera, hence, this post will introduce All Is Amazing as Malaysia’s go-to nightlife and event photographers.
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Image 1.2 highlights All Is Amazing’s professional photography studio nestled in the streets of Bangsar. Aside from their diverse range of services, All Is Amazing is also known for its studio rental as it includes a 3-point continuous lighting setup and multicoloured backdrops.
Image 1.3 is a crossover between All Is Amazing and Sini Sana Seni, giving our followers a behind-the-scenes look at how our portraits are executed. Captured in the All Is Amazing photography studio with Dedy, one of the members of All Is Amazing. A link to All Is Amazing’s website is included for those who are interested in booking their studio, as well as, hiring them for events.
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Image 1.4 is an animated gif that offers the viewers a quick glance at All Is Amazing’s extensive range of services. They specialise in everything that ranges from portraits to nightlife to music and events.
Image 1.5 introduces the holy trinity of All Is Amazing — its founder, Paulius and his equally as experienced members, Dedy and Sunlee. This posts gives a brief background on their origins and their unique offerings to All Is Amazing as a photographer cum creative.
Facebook (Exhibition)
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Image 1.7 introduces Sini Sana Seni as Kuala Lumpur’s first Augmented Reality Photo Exhibition. Emphasising on the concept and purpose behind this exhibition.
Image 1.8 surprises the Sini Sana Seni followers by exposing our featured artists who hail from different backgrounds — photography, writing, music and fashion.
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Image 1.9, 1.10 and 1.11 portrays our artists in a different light. Pairing each of them to a different coloured backdrop that suits their unique style and personality in our portraits. After interviewing them, we decided to highlight an inspiring quote by them to share and excite our followers.
List of artists :
Nadine Jasmine, Founder, Designer and Photographer of Oh Sebenar,
Rubin Khoo, Editor of AUGUSTMAN and Prestige Malaysia,
Midnight Fusic, Malaysia’s rising local indie alternative band,
Paulius Staniunas, Founder of All Is Amazing and the ‘Same-same : A Dan Lain Lain’ project.
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Image 1.13 is an infographic that educates our followers on how Augmented Reality portraits work. As Augmented Reality is still in its infancy stage in Malaysia, it is important to mention these simple steps to follow before they visit our exhibition.
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Image 1.14, 1.15, 1.16, 1.17 shows snippets of our interviews with the featured artists. Highlighting a question thrown at them and their response. These snippets will hopefully incite a sense of curiosity in our viewers and challenge them to think and do something that will benefit the local arts scene.
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Image 1.18 is an animated gif that promotes Sini Sana Seni’s sticker merchandise.
Image 1.19 is a 1 minute video of Happy5ve distributing the saman flyers around the car park along with the reactions of the car owners who were “fined”.
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Image 1.20 is a 10 second video teaser of the exhibition’s highlight, which is the augmented reality demonstration.
Image 1.21 is an appreciation post for all our visitors and supporters especially those who participated in the All In Amazing live photo session.
Instagram (Brand Awareness)
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Image 2.0, 2.1, 2.2, 2.3 and 2.4 comprises of the team, gear and the identity of All Is Amazing as a creative photography service that has been running for 7 years in Malaysia.
Instagram (Exhibition)
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Image 2.5 - 2.11 builds the suspense that leads up to the Sini Sana Seni exhibition. From introducing our list of featured artists to demonstrating how photographs are brought to life using augmented reality.
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Image 2.12 - 2.21 signifies the countdown to Sini Sana Seni. By putting bit and pieces from the interview clips of the featured artists, sponsored video post that gained 1,669 views, a thank you note to the KOLs who’ve helped us promote the event, a promotional video of the team spreading the saman flyers around the campus carpark, an augmented reality poster teaser, final wrap boomerang and the portraits of visitors taken during the showcase.
2. Instagram Sponsored Post
Initially a radio jingle, the ad was felt to be not relatable to our target audience as the content pokes fun at the minah a nd mat rempit culture. However, with our campaign advisor, Ms.Leila suggested to repurpose the jingle into a different media vehicle. Recently, Maxis carried out several TV ads using stock footages and adding in voice overs not related to the footage, but funny. Taking inspiration from that, we made an ad that showed a conversation between a mat rempit and minah rempit , but using footages from the movie Matrix (the conversation between Neo and Trinity). The contrasting juxtaposition (the sophistication of Matrix and sheer crassness of the rempit culture) made for some really hilarious, funny and memorable content. We realized that the video will capture the attention of many, particularly Malaysians who understand both the Matrix and rempit culture references. The video ends with a call to action to our exhibition, Sini Sana Seni. This sponsored post has become our most viewed and engaging post on social media, with 1668 views to date.
3. YouTube Banner
Although All Is Amazing is recognised as a creative photography service, the team of professionals also dwells in the realm of videography. Their work can be seen on their Youtube account. Therefore, Happy Five leverages on their Youtube homepage to promote their photography service using a Youtube banner.
4. Flyers
As opposed to eyesore flyers filled with gimmicks, Happy Five decided to go down a different path with our flyers disguised as a parking ‘saman’. Drivers around Taylor’s University were “fined” for being unoriginal, demotivated and uninspiring. The ‘saman’ rewards them with a complimentary drink when they visit the Sini Sana Seni exhibition, a place to be inspired with fresh new ideas.
5. Magazine Print Ad
These advertorials are focused on channeling readers towards All Is Amazing’s photography services. They are both featured in magazines such as The Peak and HWM Malaysia. Reason being, both magazines are categorised under different genres and have a different target audience. The Peak is a lifestyle magazine which focuses on business owners and high society readers. Whereas, HWM Malaysia focuses on tech geeks and professional photographers. This strategy allows All Is Amazing to target a bigger circle of people in a short time.
6. QR Code Poster
The QR Code Poster serves as an alternative to raising brand awareness for All Is Amazing as it links users directly to their website, Facebook and Instagram at the touch of a button. The QR Code Poster is placed at the Sini Sana Seni booth so passers-by and visitors can easily scan the code to know more about All Is Amazing.
7. 30 Seconds Video Ad
The 30 second video ad will be used as a Youtube In-Stream ad in All Is Amazing’s Youtube homepage. Giving viewers an insight on how All Is Amazing conquers Malaysia’s creative arts scene as well as a behind-the-scenes look
8. Google Adwords
Generic Brand Ad
Reason for having a generic brand ad group is because this ad group will help All is Amazing to avoid competitor to use the ad to their advantage. The cost for buying their own brand as a keyword is cheap and it stop competitors from taking advantage from piggy bagging from All is Amazing.
Event Photography Ad
Nightlife Photography Ad
These both ads Nightlife Photography and Event Photography highlight the main services that All is Amazing provides. Potential clients that are interested in nightlife photography and also event photography will be able to discover All is Amazing when they are looking for services that are related. This will improve the opportunity for All is Amazing engaging with potential client and also people that do not know about them. Hence, having these ads are important for All is Amazing to be easily discovered.
Popular Keywords
These are the popular keywords that All is Amazing should be aware of when they are about to use Google Adwords as a form of advertising media vehicle. Because these keywords planner are able to give insights of how much they cost for each keywords and the performance.
9. Third Party Content
Happy Five’s advertising objective for All Is Amazing includes expanding their target market to youths between the age of 18 to 25. Therefore, we have decided to reach out to them through publishing a third party content on SAYS.com, highlighting All Is Amazing’s extensive range of services and their best work over the years. SAYS.com is proven to be an active news portal that curates, shares and discusses viral news among youths in Malaysia.
10. LED Screen Display Ad
Another method that can be used to boost All Is Amazing’s brand awareness would be implementing LED Screen Display ads in train stations and shopping malls around Kuala Lumpur. Incorporating All Is Amazing’s photographs in these LED ads makes them bright, vivid and attention-grabbing especially for passers-by.
11. KOL
In order to further promote the Sini Sana Seni exhibition to an audience outside of Taylor’s University, we have approached a few Key Opinion Leaders to share our promotional content on their Instastories. Recent marketing studies have proven that influencer marketing has a higher chance of engaging and convincing their followers to like a brand/ event/product.
Our KOLs are :
@flareywings (4,372 followers),
@imvely__ (10.9k followers),
@lovelumi (11.2k followers).
12. Jingles
For the radio jingle, we came up with an idea to do an autonomous sensory meridian response (ASMR) based radio ad. We wanted audiences to be immersed into the environment and experience the radio ad tries to encapsulate. The ad revolves around a person using Waze to go to the Sini Sana Seni exhibition. We emulated the “Jane” voice of Waze using our very own talent Natalia, who gives directions to the driver (drive on LDP, turn into Taylor’s, walk towards Grand Hall, etc). But what made this ad unique was how we adapted local demeanours, lingos and references those in Taylor’s University and Klang Valley can understand. The dialogues “park behind block E to get clamped” and “enter the grand hall, you bodoh” are examples of those references. The radio jingle is 60 seconds long and we also made a 30 second cut out of it, which only contain the directional instructions provided by the Waze voice.
13. Tote Bags
As part of Sini Sana Seni’s merchandise, we invested on tote bags to remind people of our exhibition, even after the event is over. These tote bags are designed for convenience and aesthetics when one decides to carry it around town. They also come in two different colour ways : white bag with a blue and orange logo, as well as, black bag with a pink and yellow logo.
14. Stickers
As part of Sini Sana Seni’s merchandise, we invested on tote bags to remind people of our exhibition, even after the event is over. These tote bags are designed for convenience and aesthetics when one decides to carry it around town. They also come in two different colour ways : white bag with a blue and orange logo, as well as, black bag with a pink and yellow logo.
15. Sketchbook
Last but not least, Sini Sana Seni’s line of merchandise also comprises of sketchbooks. This is because sketchbooks represent a blank canvas that is waiting to be drawn, sketched and coloured with loud and daring ideas. Happy Five hopes that our exhibition visitors will be able to express themselves freely through creativity after discovering its endless possibilities at Sini Sana Seni.