RESEARCH & PLANNING

Market Trends

Google Trends:

Figure 1

Searched term: Photographer

From Figure 1 we can understand that the term photographer is not a popular search in Malaysia. However there was a significant difference being shown on July, the search sky rocketed to an average of 80 during that particular month.

Furthermore, we can also conclude that based on the popularity of the searched term we can help All is Amazing to improve the their share of voice in the searched terms. From there we will be able to exposed them to the internet and people will be more likely to purchase their services through online/website.

Figure 2

Searched term: Photography

Base on Figure 2 we can identify that Malaysians are interested in photography due to the reason of the searched term Photography having an average of 80 throughout 12 months.

However, if we compare Figure 1 and Figure 2 the difference are significant. Hence, we would like to lower the difference and expose the service of All is Amazing to the internet users. Because the Internet has a lot of potential and All is Amazing is not utilizing it to its full potential.

Instagram Analytics:

As seen from their Instagram analytics, All is Amazing has an even demographic between females and males. This advantage allows them to continue to influence a greater reach.

Facebook Analytics:

All is Amazing’s Facebook page is faring relatively high on the reach, hitting 3000 last month with a 4% growth. They are also maintains a positive growth on the page previews.

But similarly to it's sister platform, Instagram, the post engagement is in a downward slope.

It can be seen on Fig. 2 that the posts engagement covers roughly 10% of the actual reach. These low numbers can be brought up with interactive copy and visuals.

Post engagement is a reliable and interactive way to create a relationship with consumers therefore increasing brand presence and loyalty.