CONCLUSION

As our final year project and a natural desire to create the exceptional, we entered the campaign with our heads bustling with ideas. Our client, All is Amazing, is a pioneer in nightlife photography in Kuala Lumpur so we had to create movement that carried the same influence as they did. Hence, we went all out - with an augmented reality exhibition with portraits and video interviews.

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The timeline and budget for the campaign was limited so naturally we had our challenges with this by trying to create a unique campaign without going over our heads. Along the way, we faced mostly scheduling and financial conflicts which was resolved with ‘Macgyvering’ it along the way. We became adaptable. And with this we also became humble in our efforts of simmering our kooky ideas down to keeping it simple.

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Our clients and collaborators, All is Amazing and The Ministry Experience, were more than helpful. They both criticized us and encouraged us to perform beyond our abilities. Although there were some trials we faced - with All is Amazing it was budgeting and agreeing on merchandise and The Ministry Experience it was deadlines - the dynamics had strong synergy and became a pleasurable experience.

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